Alipay International Mini Program Development PlatformAlipay International Mini Program Development PlatformDOCS

Perform funnel analysis

Use funnel analysis to evaluate how users move through the steps you defined in a funnel and to identify where they drop off.

This topic describes how to perform funnel analysis in the Alipay+ Mini Program platform.

Prerequisites

Make sure you have created the funnels you wish to analyze. For more information, see Manage funnels.

Procedure

  1. Log on to the Alipay+ Mini Program platform.
  2. In the left navigation panel, choose Mini Programs > Custom Analysis.
  3. On the displayed Custom Analysis page, find the desired mini program.
  4. Click Funnels in the Action column. The Manage Funnel tab is displayed.
  5. On the Manage Funnel tab, click Funnel Analysis.

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Figure 1. Funnel list

  1. On the Funnel Analysis page, configure the parameters in the Funnel Analysis Conditions area.

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Figure 2. Funnel Analysis Conditions

Parameter

Description

Funnel

The funnel to be analyzed. Select a pre-defined funnel from the dropdown list.

Date Range

Select a time period for the funnel analysis.

  1. Click Apply.

Analyze data

After applying the funnel analysis conditions, you can click Graph or Data Details in the Funnel Analysis Result area to view the analysis results in a visual or tabular format.

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Figure 3. Funnel graph

Graph

The Graph tab visualizes the funnel. It shows how many users completed each step and the conversion rate between steps, giving a quick view of where users drop off.

Data Details

The Data Details tab provides a table with granular metrics for each step, including the step-to-step conversion rate and the drop-off rate.

Based on this analysis, you can pinpoint the exact steps causing user friction and develop strategies to optimize your mini program's user flows.

More information